Who is credited with creating the Maxwell House slogan “Good to the last drop”?
The author of the famous “Good to the Last Drop” slogan is former president Theodore Roosevelt. According to Maxwell House, President Roosevelt was visiting Andrew Jackson estate, The Hermitage in 1907. During the visit he was served Maxwell House Coffee, and reportedly declared it was “good to the last drop.” The owners of Maxwell House Coffee, heard the President’s compliment and adopted it as their corporate slogan. In 2009, Maxwell Coffee House ran a commercial depicting President Roosevelt telling the famous story.